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Business Concepts - Cultural Considerations for Asia

Your pedigree is impeccable, your team is solid, your business plan is flawless and your financial backing is promising . . . yet you can't seem to make any headway in the Asian markets.

Why? The ultimate product and/or the ultimate sales pitch could go down in flames because you neglected to consider the cultural differences between east and west.

This anecdotal discussion walks you through the dos and don'ts for westerners looking to establish solid business relationships in Asian Markets. Don't miss out on this invaluable lesson.

Jonathan Partington, Ultra Group, Hong Kong



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